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Lauren Connell-Whitney

I'm a creative...

... who loves a damn good story!

polaroid of a 7 year old girl with a blonde mullet and a HUGE grin, holding a python wrapped around her neck with on a gradient orange to yellow background

The beginnings

Grew up wild in Zimbabwe, with a pack of ten tameless dogs, in overgrown backyards inhabited by black mambas and spitting cobras. Until the cultural shock of a lifetime hit at age 14 when we moved to Canada. From a land where the grocery store sometimes carried one of an item, to “twenty-four different kinds of jam you say?” This was the beginning of my fascination with branding and how visual language shapes our landscape.

Then, age 17, wide-eyed and bushy-tailed, I hit NYC running – learning that compassion and speed can work flawlessly together when done right.


I say, pick projects that excite you! And put yourself in situations where you won’t know exactly how to fix the problem. Here is where you might learn to solve wicked problems with mapcap innovation and to wear ALL the hats.

And school… keep learning whenever you can afford it and especially when you can’t! I hold a BFA from the Photography Department of Parsons School of Design in New York City and am a Master of Design, from the Digital Futures program at OCAD University in Toronto.

Smiling woman, Lauren, with long medium brown coloured hair on a pink background with green lens flare
Image of a woman looking through the lens of a camera with an umbrella overhead

Work Values

I believe people and relationships come first in work. The key to building successful projects is actually taking the time to listen.

Openness to change and building transferable soft skills will take you far, everything else can be learned along the way. 

On to the work!